Markets Ideal for List Building

April 20, 2009

FAQ: When building minisites, do you always try to build a email list? When do you say no to building a list? Answer: I can tell you for a fact, there are certain markets that will not respond to followup emails. Here’s how to know which markets will respond and how to target them for [...]

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URL Shorteners = Bad Idea

April 20, 2009

FAQ: How do you feel about url shorteners? When and how should we use them, or should we not use them at all? Answer: Although convenient, there are all sorts of hidden dangers with link shorteners. Here’s when to use them with caution and a couple of alternatives to try instead…

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Keywords in URLs

April 14, 2009

FAQ: I have been following your transition away from static html websites to Semiologic Pro driven blogs. I have been trying to implement a similar strategy with my own sites. I noticed that you integrate static html pages along with a blog. I also noticed that your permalink setting is not what would be considered [...]

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Escaping the Supplemental Index

April 10, 2009

FAQ: I have a site that was indexed by Google. A search using the site: command shows 66 pages indexed. So Google knows the pages are there, and the cache is up to date, but when searching for text strings found on the page, none of the pages show up in the SERPs. Is this [...]

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Recipe for SEO in 2009

April 7, 2009

FAQ: Could your give us your recipe for SEO today in 2009? I have read a fair amount on how to rank organically, but a lot of the material is dated and not relevant. Google must have changed what they think is important in recent years. I would love to see an itemized checklist of [...]

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Best Delivery Methods for Learning

April 3, 2009

FAQ: Is the trend for training and learning really toward video without text? I tend to avoid participatory sessions, webinars etc, but I realize that probably puts me in a minority group. My preferred learning mode is reading. While visual material can be high impact, it usually takes a lot longer to internalize. It’s worse [...]

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Optimizing Your Webpages with Keywords

April 1, 2009

FAQ: How many keywords can my website be known for? In other words, when it comes to organic SEO, how many keyword phrases should I optimize for? Answer: Many people believe that their website gets indexed with only a handful of search terms. That thinking is years behind where the search engines are now.

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Where’s the PageRank?

March 28, 2009

Research > SEO Did you notice your PageRank fall over the past few months. Many people have and its nothing they did… or is it? No one else has uncovered the real cause. I did a little digging for the truth. I think that I have discovered – what I believe to be – the [...]

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Science of Persuasion

March 24, 2009

The work of Dr. Robert Cialdini has compiled significant scientific evidence as to what makes people say yes. It’s about getting people to comply, to get them to do what you want, rather than just think about you in a positive way. Getting these concepts in the right order can double or triple your responses [...]

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