FAQ: I work as a Search Engine Optimizer and have proven myself in that field. I want to evolve into SEM. Is it easy or tough compared to SEO? Can you suggest some ways to learn SEM?

Answer: SEO is a subsidiary subset, yet very important element of SEM (search engine marketing). SEO in its pure form means adjusting your offpage and onpage factors, along with best practices, to achieve higher organic search engine rankings than the competition.

SEM adds other forms of search engine advertising like PPC, ad networks, directories and other forms of paid placement. Those can be learned easy enough. It’s much like placing classified ads in a newspaper, or display ads in the yellow pages, except the internet allows you to track and improve the ad on the fly.

The harder part to learn about SEM is the sales and marketing. Converting the traffic through the science of persuasion, so they take your desired course of action…

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Here are a few notes I made while listening to Dr Dan Ariely’s Predictably Irrational Audiobook. It’s just a fraction of what I learned in the eight hours of audio. If you are interested in this work, you can get it from Amazon or iTunes. I consider what you’re about to discover “essential reading or listening” for marketers…

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Hey writers, if you’re stuck, or unsure, or need something top write about, try these. A whopping 50 ideas and topics that you could write about. Some would make excellent ebooks and courses that you could sell.

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A couple of years back, a large private membership tried to recruit me as part of their faculty. I remember the guy – who would be my “boss” – saying to me, “I don’t think you’ve got anything of value to offer to a 5 million dollar a year company. That’s why we want you to look after the beginners.” I laughed to myself because…

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FAQ: I’d like the description of my site to be more compelling than what it is now. How do I get Google to change what they have for my site? It’s not the description that I have in my meta tags, so I really have no idea where they’re getting it from.

Answer: It all depends on how they “flip the switch” on the algo. Sometimes they scrape and kludge from the words on your page, but most of the time they’ll actually use your description meta tags.

But in your case, they snagged that banal description from DMOZ the (Open Directory Project ODP) directory since you’re listed in there. You can prevent it by using this meta tag in the head section of your home page.

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A ping lets the search engines know that you’ve made a new post. It says, “Hey, come over here and take a look at my new stuff. But did you know that your blog might only ping a handful of services, and they don’t include Google?

I’ll tell you where to find your ping list in Wordpress and share my top secret 41 places to ping with each post. And yes, it includes Google:

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I spent the better part of an hour on a webinar learning about TubeMogul.com. It’s a deluxe freeware video distribution and analytics service. Meaning that you upload your video to them, and they send it to all the popular services, like YouTube, DailyMotion, MetaCafe and the rest.

I attended their online webinar and came away with a bunch of tips. Here’s how to use their service to maximize your exposure and rankings.

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Categories and Tags are used to organize the content on your blog.

Tags are like keywords that are used to describe each post. Although you can have unlimited tags, try to keep the number of tags to six or less for each post.

Think of categories like a filing system. You divide the content into logical folders and then into optional sub-folders within each folder.

To figure out your categories, it’s best to “go analog” and not use a computer. Write each category on its own sticky note. This will make them super easy to move around.

Now head for a blank wall in your office. Leave them up where you can see them. Think about how you want to organize your content for at least a week before committing to the computer and starting your blog.

Here are the categories and tags that I settled on for my Internet Marketing Secrets Blog. Go ahead and set up your own marketing blog using this as a model.

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This page holds most of the white papers I’ve written over the past 10 years. Members can download them below…

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Nothing but ‘Net is the story of how two lads went from basement beginnings to an internet mega store in less than a year. They managed to generate $750,000 without advertising, not even so much as a business card. Find out how they did it using internet only strategies.

You can download this internet marketing classic below…

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Revenge of the Mininet spawned a whole new era in search engine optimization (SEO). These are the actual linking diagrams and linking strategies that my clients used to generate six figure incomes on the web. You’ll discover how to link your websites together to maximize your findability in the search engines.

You can download the ebook and bonus audio files below…

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Clickin’ it Rich details everything you’ll need to know about affiliate marketing. You’ll acquire the mindset, the research skills, the marketing savvy and sales tools to convert visitors into customers. Find out how you could make $200,000 dollars per year in pure profits, with nothing but affiliate marketing.

You can download the ebook and bonus audio files below…

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Introduction

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To book a consultation, phone me at +1 (360) 450-5880, or email me dynamicmedia [[at]] me.com and we’ll set up a mutually beneficial time. I usually take calls between 11:00 AM to 6:00 PM Monday to Friday.

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Disclosure

Some of the links in the Vault are my affiliate links. Yes, I practice what I preach. I demonstrate affiliate marketing in action when it makes sense to do so. You won’t find any pitches or hype. I will however use my affiliate link to products that I endorse and have tested personally.

How it Works

(Eventually, the Vault will be a central repository for all my works. I’ll slowly migrate over “the best of” my newsletters, whitepapers, podcasts, articles and FAQs that are currently spread all over the place. Not to mention my hard drive, which is bursting with thought particles. Any reprinted works will have a “*reprint” tag at the end of the post and include an asterisk * in the title.)

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The 14 Most Popular Topics

* Traffic Generation
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* Audio and Podcasting
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Conclusion

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Michael Campbell