Use these tactics and tools to advertise your website, get more traffic and persuade visitors to take your desired course of action.
Mailing List Manager and Autoresponders
AWeber Systems – Online mailing list manager that lets your follow-up with your customers. It acts as double opt-in email address collection system, subscriber database, subscription manager, autoresponder and click tracker. Handles remove requests and features personalized mailings to subscribers.
Pay Per Click (PPC) Advertising
Definitive Guide to Google AdWords – Deposit five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes. Perry Marshall offers a very helpful course and there’s no charge for it. Master the Google AdWords system with this definitive guide. Full (paid) version includes 35 examples, 8 industries, plus a fast-start toolkit.
Speed PPC – Create PPC campaigns hundreds of times faster than employees. Reduces PPC costs. Increases conversion rates with dynamic landing pages. Matches landing page headlines to the original keyword. Achieves low bids with good AdWords Quality Scores. Leverages the long tail keywords. Has built-in tracking and can tap into merchant data feeds for maximum profits.
Link Building
30 Minute Backlinks – Creates your own software that you can upload to the directories for instant links. Simply fill out a form using your web browser. Select from mulitple choice options. And create your own software in as little as 30 minutes using freely available components.
Real Link Finder – Jumping into a conversation and leaving thoughtful, or provoking comments on a blog, can get all sorts of links and traffic to your site. This software finds blogs that already have comments – so you know there’s a buzz going on – and you can jump into the conversation. Plus it gets around the prominent “nofollow” in comments, by finding blogs that allow normal hypertext links.
Video Syndication
Traffic Geyser – This online service lets you add viral video to your marketing mix. It makes it easy to get your video uploaded to all major video directories for maximum clicks and traffic. And if videos are showing up for your keywords on Google, it could be your fastest route to the top of the search engines.
Sales and Persuasion
To master selling, start a personal library and become a student. You don’t just read these books, you study them. They become dog eared, underlined and full of highlights, with no disrespect intended. They become your references and mentors. Here are few to get you started.
- Tested Advertising Methods by John Caples
- Predictably Irrational by Dan Ariely
- 50 Scientifically Proven Ways to Be Persuasive by Dr. Robert Cialdini et al
- Influence, Science and Practice 5th Ed. by Dr. Robert Cialdini
- The Wizard of Ads series by Roy H. Williams
- Wizard Academy Training by Roy H. Williams
- Little Red Book of Sales Answers by Jeffrey Gitomer
- Meatball Sundae by Seth Godin
- All Marketers Are Liars by Seth Godin
- Call to Action by the Eisenberg brothers
- Waiting For Your Cat To Bark by the Eisenberg brothers
You can get all these titles at Amazon, or in audio format from iTunes. And while you’re rummaging around in iTunes, you can find all sorts of lectures, talks and presentations by many of these same authors.
