Great suggestion and a powerful way to get more mileage out of content. Do the work once, get benefits over the long haul.

Thanks!

Scott

There are four players in the scenario; the advertiser, affiliate network, ad network and you the publisher. The ad network is where you’re buying the traffic. The affiliate network represents the advertiser.

So it’s not the ad network that makes the call regarding landing pages, it really depends on the advertiser. Most of them don’t care if you link direct from the ad to an offer, or if you put an interstitial – landing page – in the middle.

The advertiser however, may object to it. So it’s your job as a publisher, to submit your creatives to the affiliate manager for approval. If you get their ok, then it’s ok to use the landing page.

Almost all of the advertisers I’ve promoted, don’t care if I used landing pages. They don’t care if the landing page is ugly.

So long as you’re selling their product in a fair and ethical manner, it’s been my experience that they don’t mind how you sell it. Just be sure to read the terms of service for the advertiser on the affiliate network, before doing any creatives for them.

After reading “Clickin’ it Rich” I see that I have started with a bit of “chicken before the egg” scenario. Since I am shifting to a one page mini site using PPC to drive traffic first, my next question is, “Do these ad networks have problems with these types of sites since they don’t look professional and polished?”

Chris

Try doing a few searches for “ad networks” and you’ll find an “all you can eat” advertising buffet. But before you go buying advertising, it’s imperative that you have a sales process in place. One that converts at least 2% and has a followup autoresponder built in.

The other thing is to make sure you can hit your target demographic with the ad. Use Quantcast.com, Google.com/adplanner and the Plenty of Fish demographics tool Plentyoffish.com/demographicInterests.aspx to find out who the audience is.

For example, if your niche is camping, target females between 35 – 54 years of age, earning 35K to 75K per year. You can tighten it even further, by targeting only those who are social drinkers, with some college or associates degree, and are divorced, widowed or separated, looking for long term relationships. No that’s tight!

So set up a sales process (web page, autoresponder, etc) targeting your demographic. Test it with a little PPC traffic matching the demographic. Tweak it until it converts. Then add more traffic.

If it proves to be a winner, then do the SEO and link building for it. Add a blog to it. And mix in the Goobert social media marketing method.

Where are some other good places to find PPC advertising instead of Google, Yahoo, and Microsoft? Where would you suggest I start looking?

Best Regards,

Chris

Yea… StumbleUpon wasn’t the best example to use there, as it’s more for bookmarking a site as opposed to a bookmarking pages. And yes, in StumbleUpon’s terminology, Stumbling a page, simply means log into your account and “add a page” to your favorites.

Bookmarking the social news sites is easy. Just log into say… your Mr. Wong account, and add a bookmark (link) to the page on Propeller (a social news site) where you left the news snippet.

Take StumbleUpon for instance you said “bookmark your social news snippets, or article submission using three or four social bookmarking sites like StumbleUpon, etc.”

Does this mean to stumble the site or add a review from one of the 3 social news sites that I wrote the snippet on. Would this be bookmarking the snippet I wrote on Digg, Reddit and Propeller.