Research > SEO

Did you notice your PageRank fall over the past few months. Many people have and its nothing they did… or is it? No one else has uncovered the real cause.

I did a little digging for the truth. I think that I have discovered – what I believe to be – the real secret behind the mysterious drop in PageRank across the entire web.

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The work of Dr. Robert Cialdini has compiled significant scientific evidence as to what makes people say yes. It’s about getting people to comply, to get them to do what you want, rather than just think about you in a positive way.

Getting these concepts in the right order can double or triple your responses and orders in most cases. Get them out of order and you’ll lose 50 to 60% of all your profits.

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Imagine if your market had built in urgency, automatic scarcity, and was blog smackin’ newsworthy all at the same time. Now what if you had the equivalent of a make, a model number, and geographically sensitive information.

It’s like a marketers dream come true! All of this can be found in…

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Production > Manufacturing > Websites

FAQ: Do you have a recommendation for organizing multiple landing (micro niche) pages within one website or niche? These are the three methods that I know of.

1) Sub Domains (I am told that google allows each subdomain to inherit some of the juice from the primary domain.)

keyword1.domain.com
keyword2.domain.com

2) Folders (each with its own index.html)

domain.com/keyword1/
domain.com/keyword2/

3) Files (all in the same folder)

domain.com/keyword1.html
domain.com/keyword2.html

I have done some research, but do not have a definitive answer about which method is the best approach. And which method is easier for people (clients) to remember? Is it easier to remember “keyword1.domain.com” or “domain.com/keyword1/”?

Answer: Yes, there is a definitive answer, especially when it comes to SEO. Two of the methods are not nearly as good as the other…

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When you’ve been using permission based email marketing for 15 years, you pick up a trick or two. Imagine getting a 92% optin confirmation rate and better than 55% open rate on every email you send.

You can too, if you follow these simple steps. They will maximize your email deliverability and open rates. You’ll also learn how to build a readership instead of a list, so people look forward to getting email from you…

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The websites we use for affiliate marketing have changed over the years. There have been micro sites, mininets, spokes and nodes, scrapers, portals, MFA and authority sites. All have come and gone as the strategy of choice.

This is 2009 and there’s a whole new way to make money online. Find out how a little 10 page site, and a little elbow grease in the social media sites, can earn swift commissions in the affiliate marketing space.

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FAQ: I’m trying to get my autoresponder follow ups and newsletter into an HTML template. Do you think that it’s a good idea to send HTML via email? ~ Mark

Answer: Newsletters and autoresponders yes… HTML templates no. I’m a little old school when it comes to newsletters and autoresponders that get delivered by email. I prefer a text only format. And here’s why…

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